Job Overview:

Role Title: Digital Marketing & Growth Specialist – Accounting SaaS Purpose Build Accomation’s digital presence, drive qualified leads through data-driven campaigns, and strengthen brand trust among CAs and MSMEs through high-quality content, events, and partnerships. Key Responsibilities Social & Content Execution • Execute content across LinkedIn, Instagram, Facebook, and YouTube • Create short videos, carousels, explainers, memes, and infographics on CA & MSME pain points • Plan and follow a structured monthly content calendar • Engage actively with the community via comments, DMs, and industry hashtags • Collaborate with accounting influencers and CA communities Thought Leadership & Lead Assets • Own blogs focused on real CA problems and SEO-led content • Create gated assets like guides, checklists, and playbooks • Organise webinars, demos, and live sessions • Repurpose long-form content into short clips and ads • Use AI tools to create decks, explainers, and marketing collateral Performance Marketing & Growth • Track and review Meta Ads performance • Support retargeting and look-alike audience creation • Run compliant WhatsApp marketing campaigns • Monitor CPL, conversion rates, funnel drop-offs, and ROI Partnerships & Events • Work with CA associations, institutes, and communities • Support webinars, workshops, and offline events • Manage event branding and post-event follow-ups • Handle offline collaterals like brochures and banners Analytics & Competition • Track social, website, and lead funnels • Monitor competitors and share monthly insight-driven reports Qualifications • Bachelor’s degree preferred • Experience in social media or performance marketing is a plus • Strong copywriting and basic SEO knowledge • Comfortable with AI tools, analytics, and cross-team coordination